Press

One of the central challenges of knowing one’s market is having an idea about what matters to people at specific ages. Millennials have been beneath the proverbial microscope for some …

Maddie Bregman is a senior student from San Diego, CA. She is also the founder of GirlZ, a youth marketing consultancy that has worked with companies like the NFL, Big …

One of the central challenges of knowing one’s market is having an idea about what matters to people at specific ages. Millennials have been beneath the proverbial microscope for some …

It’s easy to forget that “millennials” are no longer the hot, new generation on the block, and that a younger generation, Gen. Z, is now taking center stage, leading school …

Those who have studied TikTok attribute its breakout success — it’s been downloaded more than 1.7 billion times to date — to its ability to lure users down a digital …

Whether you view Gen Z as customers, trendsetters or influencers, your business will need to serve them well in order to keep growing. The best way to understand Gen Z …

With Gen-Z becoming the next big group that brands need to pay attention to after Millennials, there are many experts in the field who claim to know what this demographic …

Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to …

It is truly the worst time to graduate. For one, any plan of having a Booksmart-inspired summer bash before leaving for college is shot, and so are the freshman year …