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Gatorade Creates A Women’s Advisory Board

One of the central challenges of knowing one’s market is having an idea about what matters to people at specific ages. Millennials have been beneath the proverbial microscope for some …

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The Power of the Cold Email

Maddie Bregman is a senior student from San Diego, CA. She is also the founder of GirlZ, a youth marketing consultancy that has worked with companies like the NFL, Big …

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New Kids on the Block: A GenZ Talks Marketing

One of the central challenges of knowing one’s market is having an idea about what matters to people at specific ages. Millennials have been beneath the proverbial microscope for some …

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Point Loman entrepreneur brings Gen. Z culture to Fortune 500 companies

It’s easy to forget that “millennials” are no longer the hot, new generation on the block, and that a younger generation, Gen. Z, is now taking center stage, leading school …

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‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z

Those who have studied TikTok attribute its breakout success — it’s been downloaded more than 1.7 billion times to date — to its ability to lure users down a digital …

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Want to Understand Gen Z? Check Out These 5 Experts

Whether you view Gen Z as customers, trendsetters or influencers, your business will need to serve them well in order to keep growing. The best way to understand Gen Z …

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Brands: Want To Know About Marketing To Gen-Z? Why Not Ask The Experts?

With Gen-Z becoming the next big group that brands need to pay attention to after Millennials, there are many experts in the field who claim to know what this demographic …

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What’s trending: Experts decode Gen Z

Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to …

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With College On Hold & Jobs Scarce, Gen Z Consulting Is Booming

It is truly the worst time to graduate. For one, any plan of having a Booksmart-inspired summer bash before leaving for college is shot, and so are the freshman year …

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